Zach Kubin is the Director of Client Development at Onswipe.
Media planners just love putting apps in their mobile ad buying plans. But are apps the right focus when it comes to mobile advertising?
Apps receive the lion’s share of attention because, on average, smartphone and tablet users spend more aggregate time with their apps versus their browser. When you dig deeper into the numbers, however, you find that the most popular in-app behaviors include activities like gaming, photo sharing, productivity and social networking.